PSYchology

Speaking about profitability and the price of success, one usually hears something purely arithmetic: they calculated profits, took into account losses — they got an estimate of profitability. This is not so: the price of success is an extremely personal, reverent, existential concept that affects the price of life itself.

First, the cost of success includes price immediate: the time and effort that you spend in a direct way. And the higher you set the bar, the higher the price.

If a woman dreams that a real prince on a white horse will come for her, this dream is not at all unrealizable. It is quite real, only — expensive. In 1994, there were 198 real, officially registered princes. There are princes, the white horse is not a problem all the more. There is only one question — will you bring yourself to the condition, will you become such that the prince will jump to meet you?

Second, the overhead costs of success in life include loss of other life opportunities. Every medal has a reverse side, and by choosing something, you refuse another. By choosing one path, you cross out everything else: everything and forever. And if you are reading this with mental ease, it only means that you are not quite a big person yet, you are not doing a big business.

The smaller you are as a person, the smaller your choices, the easier it is for you to say simply: «I choose this … I refuse this.» The more responsibility you have, the more eyes look at you with hope and despair, the more often you have to pronounce the difficult truth: “I give life to this … I kill this …”

In a very mild form, but it is precisely this responsibility of a big businessman for the fate of people that the well-known Russian businessman Kakha Bendukidze, head of the NIPEK concern, speaks of: masses of people who are now provided for will be on the street.

When the games of the gods begin, people turn out to be a bargaining chip … Are you ready, as a successful person, to become the head of a big business?

Thirdly, there is a price to pay for major successes in life. major personality changes you become different and lose yourself. If you seriously come into business, the usual reaction of acquaintances and close people is: “You have become somehow tough.” And it is true. It’s almost inevitable: when you set goals, you become aggressive. Aggression is neither good nor bad, it’s just a different way of being, namely an active and purposeful movement towards a goal. If you went not just into business, but into big business, along with a categorically irregular working day, loads and stress, fatigue and irritability come.

Money gives rise to people’s suspicion, it becomes difficult to believe in disinterested friendliness. Not only you change, the world around you also changes. Yes, a lot of new and good things come, but also a lot is lost: as a rule, old friends leave you …

In any case, consider two more purely psychological points:

  • «The missing piece is always the sweetest» effect. No matter how superpositive your choice is, the price of the sum of all other choices is always greater. Accordingly, there is always the opportunity to regret your choice. Will you do it?
  • The «Pink Past» effect. When a person looks at the chosen one, he, being in reality, sees both pluses and minuses. And when people look at a lost option, they usually see only pluses in an already unrealizable one. And the cons are no longer visible to them …

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