PSYchology

The sociopsychologist, researcher at the Harvard Business School Amy Cuddy focuses on the concept of «presence». This is a state that helps us feel confident both alone and in communication with others. It is the ability to see in every situation an opportunity to prove oneself.

“The ability to be present grows out of believing in yourself and trusting in yourself—in your authentic, honest feelings, in your value system, in your abilities. This is important, because if you do not believe in yourself, how will others believe in you? asks Amy Cuddy. She talks about studies that have shown that even the words a person repeats to himself, such as «power» or «submission,» change his behavior in a way that others notice. And he describes «power postures» in which we can feel more confident. Her book was named «One of the 15 Best Business Books» by Forbes.

Alphabet-Atticus, 320 p.

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